American Concrete Institute

I worked with a major professional organization to redesign their entire web presence to better align with their brand image and professional audiences. I planned and executed the redesign over 6 months. The project followed my typical model of working: Understand the Business, Understand the Users, Create Information Structures, Specify the Detail.

Building Consensus: Intention Modeling
A shared understanding of what "good" means.
User Modeling: Personas & Scenarios
A flexible and durable representation of user need, intent, and behavior.
Structural Modeling: Sitemap with Persona Scenarios
Architecting a place made of information.
Wireframing: Functional Specifications
Articulating & documenting the details.
Finished Product: Before, Wireframe, and After
The live site can be viewed today at:
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