Building Consensus: Intention Modeling
A shared understanding of what "good" means.

User Modeling: Personas & Scenarios
A flexible and durable representation of user need, intent, and behavior.



Structural Modeling: Sitemap with Persona Scenarios
Architecting a place made of information.


Wireframing: Functional Specifications
Articulating & documenting the details.



Finished Product: Before, Wireframe, and After


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