Consensus Building: Intention Model
In order to have durable stakeholder intent and ensure that the entire organization is on the same page, there needs to be clear discussion and documentation of what everyone wants. This model became the basis for evaluation and decision-making throughout the project.
There were 26 continuums (three shown below), harvested from 20 stakeholder interviews, that represent fundamental tensions that need to be balanced and agreed-upon. Each blue rectangle represents a "vote" by project stakeholders about how they think the sites are balancing this tension today. Each green rectangle represents a "vote" by a project stakeholder about how they want the site to balance them in the future. The gray arrow showed the direction and magnitude of the movement, allowing for prioritization.
User Modeling: Archetypal User ModelIn order to bring together many sites into one place, there needed to be a clear sense what kinds of needs and behaviors were being served. This model served as a key input to the new structure as well as the basis for a section and page-level content strategy. They were made into laminated cards so that they could be better operationalized during workshops and meetings throughout the project and after.
Sitemaps & Structural Modeling: Structural Model
A high-level picture of their entire online world. This picture represents over 15 sites coming together into one place. This level of detail was strategic and intentional to facilitate the right kinds of conversations at the time. Details would follow.
Wireframe: Structural Prototype Testing & Research
In order to test the structure, we needed to develop a very light-weight prototype. We need to make it very efficient, but also build confidence in the structure shown above.
We created a sitemap that showed which pages and sections of the structure we needed to prototype and sketched out rough interfaces to test. The prototype was sketched on an iPad and linked using InVision. The tests were moderated in-person using an iPad.
This was not a usability study, it was a concept study to make sure that the high-level structural model made sense, even if the sketched interface is way different than it would be when implemented.